Art, Architecture, Design & Travel

What Is Industrial Design

Industrial Design is the professional practice of designing products used by millions of people around the world every day. Industrial designers not only focus on the appearance of a product, but also on how it functions, is manufactured and ultimately the value and experience it provides for users. Every product you have in your home and interact with is the result of a design process and thousands of decisions aimed at improving your life through design.
Emerging as a professional practice in the early 19th Century, industrial design has come a long way since its early inception and is thriving as a result of an expanded awareness of design in business, collaboration and critical problem solving. Pioneers like Charles and Ray Eames, Henry Dreyfuss and Dieter Rams paved the way for modern industrial designers such as Jony Ives, Yves BĂ©har, and Pattie Moore, FIDSA, to stand at the forefront of modern industrial design.
In professional practice, industrial designers are often part of multidisciplinary teams made up of strategists, engineers, user interface (UI) designers, user experience (UX) designers, project managers, branding experts, graphic designers, customers and manufacturers all working together towards a common goal. The collaboration of so many different perspectives allows the design team to understand a problem to the fullest extent, then craft a solution that skillfully responds to the unique needs of a user.
Industrial Designer Job Duties
Industrial designers are responsible for the look of many of the products bought, used and consumed every day. It is the job of an industrial designer to create, plan and style manufactured goods, including automobiles, household products, food packaging, consumer electronics and medical equipment.

An industrial designer considers the usability, ergonomics and aesthetics of common mass-produced items and works to improve the design, function, engineering and marketing of these items. Industrial designers are responsible for the familiar look of brands and products like Jeep, iPods and the Coke bottle.

Job Description
Industrial designers work with many different specialists, like materials scientists, engineers, marketers and accountants, to create new products. When beginning a project, industrial designers may start with a client meeting in which they advise the product planning team on how existing products can be improved and new ones introduced. They also work with the market research department to assess the product performance characteristics required by consumers and establish visual characteristics that will give the sales team an edge in the marketplace.

Next, the designers may create and sketch several different design ideas and present these options to the client. After the client has decided what ideas are to be pursued, the industrial designers go to work creating computer renderings with CAD programs and graphic design or photo imaging software; they also create 3-dimensional mock-ups to help clients visualize the final results. After the client decides on the final product design, the project moves to the engineering department for the manufacturing process.

A bachelor's degree in industrial design, architecture or engineering is essential for this career. In addition, an internship and work portfolio are beneficial for securing entry-level positions.

According to the U.S. Bureau of Labor Statistics (, many industrial designers go on to earn a master's degree in business administration because the industry is increasingly emphasizing strategic design and products that suit the client's overall business plan. Industrial designers with knowledge of accounting, marketing, quality assurance, strategic planning and project management may be more attractive to employers.

Career Skills
Industrial design is a combination of art and engineering; drawing skills, creativity and technical knowledge are critical. Industrial designers must have a good sense of color, balance and proportion, as well as good verbal, visual and written communication skills.

Industrial designers usually choose to work on products in a specific industry, such as the medical, automobile, or technology industry. Successful designers know how to combine art and engineering, and incorporate sustainability, usability and aesthetics. An understanding of marketing, quality assurance, and project management can be helpful for an industrial designer to attract more clients.

What Can I Become If I Study Industrial Design?

A degree in Industrial Design teaches you how to develop and design any kind of product, from mobile phones, to bicycles, furniture and even fashion magazines or videos. Industrial designers are the ones that imagine how consumers might use a product and test different designs for them to see which is the most user-friendly. 

That’s why during your industrial design studies, you will learn how to develop design concepts, taking into account social, environmental, functional, financial, and aesthetic aspects. You will also develop IT skills including graphics modelling, multimedia, and web-design.

The next unique product on the market might be yours...

In a nutshell, designers are the brilliant minds that combine the artistic view with IT skills on a daily basis. If you fancy a career in industrial design, then start looking for degrees in the field. A Bachelor’s degree is usually the only requirement for an industrial design career.

However, Master degrees are becoming more common in the field and are recommended since industrial design is increasingly turning into a more competitive industry.

You’ll likely have to showcase your work to impress future employers so remember to develop a strong, original portfolio. Take internships during your studies and take advantage of the opportunity to learn from professionals.

Choose a degree in Industrial Design and use your innovative thinking to transform plain products into mesmerising artefacts. You might just be the next Marc Newson or Takeo Kikuchi!



Eligibility Criteria for Applying for B.Des through UCEED:

To apply for admission, an applicant is required to fulfill the following 3 criteria

The candidate should have been born on or after October 1, 1994 if belonging to the OPEN or OBC-NCL category and, on or after October 1, 1989 if belonging to the SC, ST or PwD category.

The candidate should have qualified, i.e., obtained a rank in UCEED 2019.

The candidate should have passed the qualifying examination (Class XII or equivalent) in 2018 or 2019. Those who appeared for the first time in their qualifying examination in 2017 or earlier are NOT eligible.

Candidates from the Science Stream with Physics, Chemistry and Maths as subjects are eligible to apply to all the four institutes. Candidates from any other stream (Science without Maths or Physics or Chemistry, Commerce, and Arts & Humanities) are eligible to apply to only IIT Bombay, IIT Hyderabad and IIITDM Jabalpur.

The candidates appearing for their qualifying examination (Class XII or equivalent) in 2019 should ensure that, (a) all parts of their final examination are completed by the date of registration in respective admitting institute, and (b) proof of having passed the qualifying examination with required eligibility is submitted by September 30, 2019 to the admitting institute.

If a qualifying examination Board awards only letter grades without providing information on the passing grade on the grade sheet, the candidate should obtain a certificate from the Board specifying the passing grade and upload it along with the grade sheet. In case such a certificate is not provided, the decision taken by the B. Des Admissions Committee will be final.

The criteria, as specified above, is applicable “in toto” to all the applicants including foreign nationals. Applications from foreign nationals including OCI (Overseas Citizen of India)/ PIO (People of Indian Origin) card holders are considered under the open category and they are outside the ambit of reservation of seats under the OBC-NCL, SC, ST and PwD categories. Seats allotted to foreign nationals are supernumerary. However seats allotted to OCI/PIO candidates are not supernumerary.

Participating Institute Accepting UCEED Scores (Link)



The CEED examination will be conducted in two parts. All candidates must answer both the parts.

Part A is a computer-based screening test. It evaluates visualization and spatial ability, environmental and social awareness, analytical and logical reasoning, language and creativity, observation and design sensitivity. Candidates who are shortlisted in Part A using the method mentioned in the brochure will qualify for the evaluation of Part B.

Part B evaluates drawing, creativity, communication skills and analytical and problem solving skills. Part B scores will be calculated using the method mentioned in the brochure.

The final CEED score will be calculated by giving 25% weightage to marks obtained in Part A marks and 75% weightage to scores obtained in Part B.



The primary aim of the programme is to foster wholesome design experience through an interdisciplinary process of teaching and training. Theoretical, technological and managerial inputs, which are dealt with through various courses, seminars and workshops are all directed towards this central goal. The determination to take professional design approach to the interpretation of culture and to use design as a tool for cultural enrichment is the focal point of the programme. Academic exposure while concerning itself with broad phenomena such as sustainability, etc. is at the same time highly relevant to the urgent issues concerning technical, manufacturing and marketing aspects of the industrial world of today. The programme maintains close links with the industry, both in order to keep in touch with the latest developments in industrial processes, and to ensure that the course remains relevant and comprehensive.
Career opportunities for the students passing out of this programme are varied. It includes working for the industry, design or architectural studio or setting up an independent practice in design and architecture.

M.Des ( Industrial Design) From UPES , Dehradun


The course of M.Des ( Industrial Design) From UPES , Dehradun is well built to create a critical mind that has basic design, communication and engineering skills. Students learn through free hand sketches, computer aided design (using Adobe Photoshop, Autodesk Alias Design, Sketchbook Designer, RHINO 3D etc.) various studio workshops (Metal, Plastic, Automotive Clay, Wood, Paint etc.), visiting lectures, practical hands-on working with the materials (understanding various Colors, Materials, Finish etc.). It encourages students to learn not only from the course material but also from the various disciplines related to the same, including the environment and the nature.


World University of Design (WUD) joins CEED 2019 as one of the Result Sharing Institutes. WUD will admit students through CEED score to its M.Des. Programmes for 2019-2020.

Eligibiliy Criteria: degree or diploma of min 3 years (after 10+2). For more details visit their website.

Online Registration: CEED 2019 application process has begun. The online registration portal is now open. The last date of online registration with regular fee is Friday, November 9, 2018.


Master of Design Course In India

M.Des is a shortened form of Master of Design. The program promotes design thinking and communicates a broad prospective towards the ideas of future and this program focuses mainly on project work.
Master of Design (M.Des.) is a 2-year Post-graduate degree in the field of design. The eligibility for the course is a Bachelor’s degree in Design or any other stream from a recognized institution with at least 50% marks. Admission is however, through an entrance exam.

The average tuition fee of the course varies from around INR 2,40,000 to 2,60,000 for the whole course. The course is of 2 years and 6 months training included in the course which makes it of total 2 ½ years of course.
After passing out from the course there are several brighter opportunities for the candidates to pursue. The average salary after passing from the course varies from around INR 3Lacs  to 7 Lacs per annum. However, for good designers , sky is the limit.

Master of Design (M.Des.): Course Highlights

Course level
2 years
Examination Type
Bachelor’s degree in Design from a recognized institution with at least 50% marks
Admission Process
Direct Admission in private institutes. Entrance test conducted by institutes such as NIFT.
Course fee
INR 2.4 to 3 Lacs
Average Starting Salary
INR 3 to 7 Lacs
Some Top Recruiting Companies
Van Heusen, Adidas, Reebok, Cogwheels, Edge Studios, and Vidvus etc
Job Positions
Industrial Designer, Graphic Designer, Product Designer, Interior Designer, Lecturer etc 

Master of Design (M.Des.): What is it about?

The focus of the course is study, invention and creative use of technology to invent or create amazing experiences for users and provide designs which are a forever part of the millennium. It also requires you to understand the impact of technology on individual today and design in order to make the user-friendly base of experiences.
The course is designed so as to provide a cutting edge to the students in the field of design. They can learn and adopt various specializations of the design field and choose their career accordingly.
The course is divided into 4 semesters which means 2 semesters per year. Generally there is a 6 months training adjoined after the completion of the course. Students have to submit a research paper in institutes like IITs in their last semester.
Internships are mandatory for students pursuing this course. The period of internship generally is of summers. 

    Master of Design (M.Des.): Eligibility

    The eligibility to pursue Master of Design, one needs to have any Graduation degree with a minimum of 50% marks.

    Master of Design (M.Des.): Admission Process

    The process of admission to Master of Design in IIT is through an entrance examination. This is known as Common Entrance Examination for Design (CEED), it is conducted by IIT Mumbai every year.
    Other design Institute s like CEPT AHMEDABAD, SPA DELHI, NID AHMEDABAD, NIFT etc hold their individual design entrance tests 
    The test is designed to test the skills of the candidate like, color sensitiveness, structure, perception, innovation and aptitude towards the discipline. The test is followed by a process of personal interview.

    M.Des Specializations

    Accessory Design
    Ceramic Design
    Fashion Design
    Game Design
    Graphic Design
    Industrial Design
    Interior Design
    Jewellery & Metalsmithing
    Knitwear Design
    Leather Design
    Multimedia Design
    Textile Design

    Entrance Examination Coaching Options are available at Institute Of Creative Sciences, New Delhi.

    Top Institutes offering M.Des ( Product Design & Industrial Design) course are: ( click on the names to reach their website for admission process)


    All About B.Des Visual Communication Course

    Join Institute Of Creative Sciences for a Foundation Course in Design & Visual Communication

    Prepare for your college and career and be ahead of your peer group.

    Bachelor of Design in Communication Design ( 4 Year Course)

    The top entrance tests conducted for admission to the course in India are:

    • NID (National Institute of Design, Ahmedabad)
    • Symbiosis Institute of Design, Pune.

    The basic eligibility criterion for pursuing the course is a 10+2 or equivalent qualification in any stream from a recognized educational Board.

    Admission to the course is based on the candidate’s performance in a relevant entrance exam, or merit obtained in the last qualifying exam.

    B. Des. in Communication Design: Course Highlights

    Listed here are the major highlights of the course:
    Course LevelGraduation
    Duration4 years
    Examination TypeSemester System
    Eligibility10+2 with 50% marks in the Science stream
    Admission ProcessMerit-based/ Entrance test
    Average Course FeeINR 30,000 to 3,10,000 p.a.
    Average Starting SalaryINR 2,80,000
    Top Recruiting AreasAdvertising Companies, Colleges/ Universities, Online Retailing Companies, Branding wings of corporates as well as government agencies, etc.
    Job PositionsGraphic Artist, Merchandiser, Creative Director, Website Designer, etc.

    B. Des. in Communication Design: What is it About?

    The program has been designed to offer eligible candidates advanced lessons in a course that concentrates on the technology and theoretical and practical knowledge behind visual communication, in terms of:
    • Graphic designing, corporate branding, advertising.
    • Product packaging, publishing, web design, et al.
    Components of the course’s curriculum include subjects like:
    • Media exploration, typography, history of design.
    • Introduction to interactive media, science and liberal arts, fundamentals of graphic design, etc.
    Every commercial field today, from education to markets of all types have now gained either a secondary digital presence, or operate solely in the digital space. Not only has digitization allowed service-providers to find wider markets, but has also allowed them to find consumers that fit their specific demographic.
    Digitisation has eliminated in various cases costs associated with commute and thus made web-designing and digital branding critical to commerce today.
    Thus, qualified graduates of Communication Design are a fit for the current ‘virtual market’ age, having now become quite indispensable across almost all industries today.
    Such professionals would ideally possess exceptional analytical skills and consumer insight to produce designs based on consumer sensibility as well as the client’s brand image. They need to possess advanced artistic ability, and the requisite computer skills to translate their art into a graphic design, with a strong sense of creativity.
    Such candidates would be able talented communicators so they can understand the clients’ needs and communicate the latter’s vision through their design.


    uceed nid nift entrance coaching delhi


    All About B.Sc Visual Communication Design Course

    Join Institute Of Creative Sciences for a Foundation Course in Visual Communication; prepare for your college and career and be ahead of your peer group.

    Degree in Visual Communication, Syllabus, Scope and Salary

    A B.Sc / BA Degree in Visual Communication is a 3-year full-time undergraduate course, the minimum eligibility for admission to which is the successful completion of the Senior Secondary Certificate (10+2) qualification from a recognized educational board, with a minimum aggregate score of 50%. The program is spread over 3 years, divided into 6 semesters of 6months each.
    A B.Des ( Bachelor Of Design) course will however be a 4 year course. The program is spread over 4 years, divided into 8 semesters of 6 months each.
    Admission to the course is based on the candidate’s performance in a relevant entrance test, followed by a round of interview.

    Visual Communication 3 year Degree Course Syllabus

    What You Will Learn In The Course In College:


    English Prose and Composition
    Computer Concepts and Office Automation Tools
    Media Writing and Graphics
    Effective Writing
    Introduction to Drawing Concepts
    Lab-I (Introduction to Drawing and Office Automation Tools)


    Communication Concepts and Media Ethics
    Photography and Video Editing
    Multimedia for Visual Communications - I
    Desktop Publishing
    Elements of Visual Advertising
    Lab - II Multimedia for Visual Communication - I
    Lab - III Desktop Publishing


    Computers in Media Design and Layout 
    Introduction to 3D Animations
    Television Production 
    Multimedia for Visual Communication - II
    Lab - IV - Video Production
    Lab - V Multimedia for Visual Communication - II
    Ideal candidates for the course would possess:
    • interest in conceptualizing, designing, and giving life to creative ideas.
    • interest in, and aptitude for:
    1. Typography
    2. Photography
    3. Signs
    4. Drawing
    5. graphic design
    6. illustration
    7. color and electronic resources.
    8.  It makes for a vast portion of visual media and art.
    Such graduates are hired in capacities such as:
    • Graphic Artist
    • Desktop Publisher
    • Digital Photographer
    • Web Designer
    • Instructional Designer
    • Animator
    • Cartoonist
    • Production Assistant
    • Ad Photographer
    • Event Manager, etc.
    Popular areas of employment for such graduates include:
    • News and Media Industry
    • Advertising Industry
    • Film Industry
    • Websites
    • Radio Stations
    • Colleges and universities
    • Gaming websites, etc.
    The average fee charged for the course in India ranges between INR 30,000 to 7 lakhs.
    The average annual salary offered to such professionals in India ranges between INR 2.4 to 4 lakhs, increasing with the candidate’s expertise and experience.


    Visual Communication, also called ‘Viscom’, provides eligible candidates a comprehensive and detailed exposure to creative fields of:
    • Writing
    • Graphic Editing
    • Photography
    • Film
    • Animation
    • Design, etc.

    The course is best defined as a medium for conveyance of creative ideas and information in visual forms, i.e., something that can be read and/or looked at. Since it entirely depends on vision, the discipline relies on two-dimensional images.

    Major components of the course include:

    • human communication
    • graphic design
    • basics of advertising
    • photography
    • design
    • drawing
    • script writing
    • acting
    • copywriting, among others such.

    Successful graduates of the course may also opt to specialise in:
    • media management
    • international media
    • television production
    • visual design
    • radio programming
    • media trends.

    The course also most often includes the mandatory completion of an internship, of 6-8 week duration, in design or media-based organizations.
    Degree in Visual Communication: Who should opt?
    • Ideal candidates for the course would possess:
    • efficient communication skills.
    • creative imagination.
    • aptitude for team projects.
    Colleges Offering B.Sc in Visual Communication

    Top Institutes offering B.Sc. in Visual Communication.

    Listed below are some of the top institutes in India that offer the course:
    Name of InstituteCityAverage Fees
    Loyola CollegeChennai33,060
    St. Joseph’s CollegeBangalore1.27 lakhs
    Amity UniversityDelhi4.37 lakhs
    University of MadrasChennai50,000
    Bharathiar UniversityTamil Nadu45,000
    St Paul’s Institute of Communication EducationMumbai2.21 lakhs
    SRM UniversityChennai2.55 lakhs
    PSG College of Arts and ScienceCoimbatore1 lakh
    VEL Tech Dr. RR and DR. SR Technical UniversityChennai1.80 lakhs
    Bharath UniversityChennai1.80 lakhs
    National College of DesignChennai1.5 lakh
    AJK College of Arts and ScienceCoimbatore49,500
    Times Business SchoolAhmedabad1,30,600
    Vinayaka Institute of Management and TechnologyNew Delhi1 lakh
    Shri Nehru Maha Vidyalay College of Arts and ScienceCoimbatore1,08,000
    Bridge Academy for Media StudiesPuducherry1.5 lakhs
    Subbalakshmi Lakshmipathy College of ScienceMadurai3.60 lakhs
    Nehru Arts and Science CollegeCoimbatore1,08,000
    Oriental Institute of Management StudiesWayanad1.60 lakhs
    AAT CollegeChennai6.25 lakhs



    Masters In Design Courses In Delhi

    A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers.
    If you are a graduate and an aspirant design student, you have reasons to be thrilled because there is a great demand in the Indian business scenario for talented industrial, product, interior, fashion and graphic designers. 
    There is a need for creative people in all sectors. And who better than an M.Des to fill that role?
    Design studies are often a fusion of engineering principles and design. Architecture, graphic design, retail merchandising, and apparel design are informed by design studies coursework. Designing on digital platforms and fabrication of product prototypes are practiced in design labs.
    Graduates who have completed this course can find lots of job opportunities in different fields of design industry (depending on specialization).
    Companies like BMW, Volkswagon, Hero cycles, Eureka forbes, SIDBI, FICCL gives huge salary packages for the designer post. Roles include Computer Aided Industrial Design (CAD) engineer, Graphics engineer, etc.
    Textile companies are also offering several jobs.Embroidery designers, Fabric analyzer, Fabric Resource Manager, Textile Designers and Textile Laboratory Managers are some of the jobs available in the Textile industry.
    National Handloom Development Corporation, National Jute Manufacturers Corporation, National Textile Corporation Limited and Handicrafts and Handlooms Export Corporation are some of the public sector organizations in textile industry which offers lucrative job opportunities for these graduates. Fashion Consultant, Dying and Printing Consultant, Fashion Stylists and Fashion designer are some of the jobs available in these organizations. 
    M.Des degree holders can also work as faculty members in various government and private education institutions.
    Earning a Master in Design Studies equips students with the proficiency highly sought after by many different industries. 
    Possible careers for graduates to explore include industrial designers, graphic designers, interior decorators, fashion designers, design engineers, art directors, product managers and many more. Opportunities in fine art industries include jobs as illustrators, creative directors and animators( growing demand ).

    Best Options for Masters in Design & Post Graduate Diploma in Design available in Delhi NCR are : 

    London School Of Trends, (LST, Delhi) East Of Kailash, in Delhi Offers
    PG Diploma In Fashion Design
    PG Diploma In Interior Design

    Other Institutes offering M.Des near Delhi are :
    • Ansal University, Gurgaon
    • Amity University, Noida
    • Apeejay University, Sohna
    • World School Of Design, Sonepat
    • IILM University, Gurgaon
    • The Design Village, (TDV) Noida 

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