How to
Create a Fashion Merchandising Persona Board Presentation (15 Slides)
A
Step-by-Step Guide (Hindi + English)
Fashion
Merchandising mein sirf kapde dikhana enough nahi hai. Aapko character
ki personality, lifestyle, fashion choices aur merchandising thinking ko
visually communicate karna hai. Imagine that your character is a real customer
or brand ambassador. Har slide ek story batani chahiye.
Presentation
Guidelines
- Total Slides: 15 (Approx.)
- Format: 16:9 Landscape
- Use high-quality images.
- Maintain one colour theme and
professional fonts.
- Avoid writing long paragraphs.
Use keywords, short points, and visuals.
Slide 1 –
Cover Slide
Introduce
your character.
Include:
- Character Name
- Movie / Series
- Actor
- Your Name
- Course & Semester
Remember: First impression matters. Make it
look like a fashion magazine cover.
Slide 2 –
Character Introduction
Ab character
ko briefly introduce karo.
Mention:
- Occupation
- Role in the story
- Personality in 4–5 keywords
- One-line description
Example:
"Elegant, disciplined, creative, sophisticated, perfectionist."
Slide 3 –
Character Snapshot
Yeh slide
character ka quick profile hai.
Include:
- Age
- Profession
- Income Level
- Lifestyle
- Education
- Social Class
- Fashion Knowledge
- Shopping Behaviour
Isko
infographic ya icons ke through present karo.
Slide 4 –
Inspiration Board
Inspiration
ka matlab copy karna nahi hai.
Show images
that inspired the character's style.
You may
include:
- Architecture
- Nature
- Art
- Vintage Fashion
- Street Style
- Luxury Hotels
- Travel
- Photography
Question: "Is character ki fashion
inspiration kahan se aati hai?"
Slide 5 –
Concept Board
Ab apna
overall design concept explain karo.
Give:
- One concept title
- 4–5 keywords
Example:
- Quiet Luxury
- Timeless Elegance
- Urban Professional
- Heritage Modern
- Minimal Sophistication
Write 3–4
lines explaining your concept.
Slide 6 –
Mood Board
Mood Board
emotion create karta hai.
Images may
include:
- Colours
- Textures
- Fashion Photography
- Lifestyle
- Interiors
- Lighting
- Environment
Yeh slide
dekhte hi audience ko character ki feeling samajh aa jaani chahiye.
Slide 7 –
Colour Palette
Choose 6–10
colours.
Mention:
- Primary Colours
- Secondary Colours
- Accent Colour
Also
explain:
"Why these colours suit the character."
Example:
Black → Authority
Grey →
Professionalism
Burgundy →
Luxury
Slide 8 –
Fabric Board
Fashion
merchandising mein fabric bahut important hai.
Include
fabric swatches or images.
Mention:
- Fabric Name
- Texture
- Finish
- Season
- Luxury Level
Example:
- Wool
- Cashmere
- Linen
- Cotton
- Silk
- Leather
- Tweed
Explain why
these fabrics fit the persona.
Slide 9 –
Silhouette & Styling
Show:
- Outfit Inspirations
- Silhouettes
- Layering
- Styling Details
Explain:
"Why this styling represents the personality."
Slide 10
– Accessories & Grooming
Include:
- Shoes
- Bags
- Watches
- Jewellery
- Eyewear
- Hair Style
- Grooming
- Body Language
- Signature Fragrance (optional)
Accessories
should enhance the personality, not overpower it.
Slide 11
– Lifestyle & Circle of Movement
Think like a
merchandiser.
Where does
this person spend time?
Examples:
- Office
- Fashion Week
- Café
- Airport
- Museum
- Luxury Hotel
- Showroom
- Art Gallery
This
explains where the target customer lives, works, and shops.
Slide 12
– Consumer Behaviour & Brand Affinity
Imagine this
character as a customer.
Answer:
- What brands would they buy?
- Shopping frequency?
- Why do they purchase?
- Budget?
- Trend follower or classic buyer?
Support your
answers with suitable luxury or premium brands.
Slide 13
– Merchandising Analysis
Ab
merchandising thinking apply karo.
Analyse:
- Target Consumer
- Price Segment
- Retail Position
- Store Environment
- Visual Merchandising Style
- Fashion Cycle
- Trend Adoption
This slide
should show your understanding of fashion merchandising.
Slide 14
– SWOT + Keywords
Analyse the
character.
Strengths
Weaknesses
Opportunities
Threats
Then add
10–15 keywords.
Example:
Elegant
Minimal
Luxury
Professional
Editorial
Creative
Classic
Refined
Sophisticated
Slide 15
– Final Mood & Conclusion
Finish with
one large editorial collage.
Combine:
- Outfit
- Fabrics
- Colour Palette
- Lifestyle
- Accessories
- Fashion Images
- Typography
Finally
write 2–3 lines explaining:
"How
fashion successfully communicates the identity, personality, lifestyle and
merchandising value of this character."
Presentation
Tips
✔ Images should be larger than text.
✔ Follow one consistent colour theme.
✔ Use magazine-style layouts.
✔ Maintain proper alignment and
spacing.
✔ Avoid clutter.
✔ Every image should have a purpose.
✔ Don't decorate the slides
unnecessarily—every visual should support your concept.
✔ Think like a Fashion Merchandiser,
not just a designer. Ask yourself: "If this character were a real
customer, what would they buy, where would they shop, and why?"
Remember
A good
Persona Board is not just a collection of beautiful images—it is a visual
story that explains the character's personality, fashion identity,
lifestyle, buying behaviour, and merchandising strategy in a clear, creative,
and professional manner.
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