GARMENT EXPORT AND MERCHANDIZING MANAGEMENT- ADVANCED MERCHANDIZING 

Based on the Chapter 1: Destination Market, given here are 10 descriptive questions (3 marks each) .

These questions require concise explanations rather than lengthy essays .

Chapter 1 – Destination Market

3 Marks Each

1. Explain any three macro-economic indicators that should be analyzed before selecting an export destination market.

2. How do political stability and trade agreements influence export merchandising decisions?

3. Differentiate between import tariffs and non-tariff barriers with suitable examples.

4. Discuss any three socio-cultural factors that influence apparel demand in international markets.

5. Why is understanding colour symbolism and cultural preferences important for garment exporters? Explain with examples.

6. Describe the key labeling and packaging requirements that exporters must comply with while exporting garments.

7. Explain the importance of product safety and chemical regulations in international apparel trade.

8. Differentiate between Direct Exporting and Indirect Exporting on the basis of advantages and challenges.

9. List any six essential documents required for customs clearance during export.

10. What is the Market Attractiveness–Business Readiness Matrix? Mention any four factors used in evaluating export markets.

 Chapter 1- 30-Minute Pre-Class Research Activity.

These questions are designed to activate prior knowledge, connect theory with real-world examples, and prepare them for the first lecture on Destination Market and Macro-Economic Analysis. They are directly aligned with the concepts introduced in the chapter.

Pre-Class Research Activity (30 Minutes)

Chapter 1: Destination Market

Instructions to Students

Time: 30 Minutes

Use reliable sources such as Google, World Bank, IMF, WTO, Government websites, newspapers, or business magazines to answer the following questions. Write your answers in your own words (2–5 lines each).

1. What is a Destination Market?

Explain the term in your own words and give one real-life example of an Indian product exported to a foreign destination market.

2. Why should an exporter study a country's economy before exporting garments?

List at least four reasons why understanding a country's economic condition is important before entering that market.

3. Find the latest GDP Growth Rate of any two countries (for example: India, USA, Japan, Vietnam, Germany or Bangladesh).

• Which country has a higher GDP growth?
• How might this affect demand for apparel?

4. What is Disposable Income?

Explain the term with a daily life example and describe how disposable income influences people's clothing and fashion purchases.

5. What is Inflation?

Find the current inflation rate of India or any one country of your choice.

• How does rising inflation affect consumers?
• How might it affect garment retailers and exporters?

6. What is Currency Exchange Rate?

Find today's exchange rate between the Indian Rupee (INR) and the US Dollar (USD).

• Why is exchange-rate stability important for exporters?

7. Which country imports more apparel than it manufactures?

Choose one country (such as the USA, UK, Germany, or another major importer) and briefly explain why it depends on imported garments.

8. Think Like a Merchandiser

Imagine your company manufactures premium cotton shirts.

Which one country would you choose as your first export market?

Justify your choice using any three factors (for example: GDP, disposable income, inflation, import demand, or market opportunity).

Submission Format

For each question, include:

• Answer: 2–5 lines
• Source: Website or publication used
• One interesting fact: Something new you learned during your research