Chapter 1- 30-Minute Pre-Class Research Activity.
These questions are designed to activate prior knowledge,
connect theory with real-world examples, and prepare them for the first lecture
on Destination Market and Macro-Economic Analysis. They are directly
aligned with the concepts introduced in the chapter.
Pre-Class
Research Activity (30 Minutes)
Chapter
1: Destination Market
Instructions
to Students
Time: 30 Minutes
Use reliable sources such as Google, World Bank, IMF, WTO,
Government websites, newspapers, or business magazines to answer the
following questions. Write your answers in your own words (2–5 lines each).
1. What
is a Destination Market?
Explain the
term in your own words and give one real-life example of an Indian
product exported to a foreign destination market.
2. Why
should an exporter study a country's economy before exporting garments?
List at
least four reasons why understanding a country's economic condition is
important before entering that market.
3. Find
the latest GDP Growth Rate of any two countries (for example: India, USA,
Japan, Vietnam, Germany or Bangladesh).
- Which country has a higher GDP
growth?
- How might this affect demand for
apparel?
Explain the term with a daily life
example and describe how disposable income influences people's clothing and
fashion purchases.
5. What is Inflation?
Find the current inflation rate of India
or any one country of your choice.
- How does rising inflation affect consumers?
- How might it affect garment retailers and exporters?
6. What is Currency Exchange Rate?
Find today's exchange rate between
the Indian Rupee (INR) and the US Dollar (USD).
- Why is exchange-rate stability important for exporters?
7. Which
country imports more apparel than it manufactures?
Choose one
country (such as the USA, UK, Germany, or another major importer) and
briefly explain why it depends on imported garments.
8. Think
Like a Merchandiser
Imagine your
company manufactures premium cotton shirts.
Which one
country would you choose as your first export market?
Justify your
choice using any three factors (for example: GDP, disposable income,
inflation, import demand, or market opportunity).
Submission
Format
For each
question, include:
- Answer: 2–5 lines
- Source: Website or publication used
- One interesting fact: Something new you learned
during your research
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